Who am I?

  • A senior, strategic finance professional with over fifteen years’ experience in devising and delivering finance operation optimisation in the UK, US & Asia-Pacific. Broad industry experience working across multiple finance areas: management / statutory reporting, standard process and procedural control development; budget / forecast setting and variance analysis; KPI establishment and analysis; investment appraisal; operations and project management; client profitability.

  • A confident & inspiring leader, adept at managing & motivating company-wide financial involvement and managing change to deliver optimum results. Providing a creative and commercially minded approach, analytical judgement coupled with an ability to devise pragmatic easily applicable high impact solutions.


DNA accounts Ltd DNA Acc

Owner October 2019 - Present

  • Outsourced company finance
    Dynamic | Flexible | Suitable
  • 'flexible finance' – small to medium businesses need senior financial expertise periodically not permanently. By outsourcing the senior element of the company finances to DNA Accounts this is available to you when you need it without having to pay a permanent salary.

House of KaizenHouse of Kaizen

arC SciencearC Science

Finance Director March 2016 - Sept. 2019

  • Digital marketing from Real time display trading, affiliate and PPC marketing to ROI focused conversion optimisation.
  • Head of Finance – Controlling the operational, commercial and statutory financial management and reporting. Updating the finance function's processes, reach, and rigidity within an independent agency looking for growth and investment.
  • Achievements:
    • New process & policies passed investor due diligence and secured offer
    • Introduced new online automated AP system
    • Introduction of departmental budgeting and KPI measures
    • Leading the finance team of 5 covering 2 companies (turnover +£15m pa) reporting, performance management, budgeting and forecasting cycles
    • Responsible for all financial management matters for both companies
    • Develop KPI dashboards and accessible monthly reporting financial and performance reports
    • Improve, implement, invigorate – SP&P, systems and perception of financial analysis and function
    • Directing leadership team on all financial and commercial matters

iLunga LtdiLunga

Managing Financial Director March 2014 - February 2016

  • All business is not alike
    Forgive the flaws | Tolerate the imperfections | Fix what holds you back
  • iLunga is a SME Financial Management Consultancy – specialising in bespoke financial and operations system design and implementation. The central aim being to facilitate the core capabilities of fledgling enterprises looking to expand.
  • Achievements:
    • My final MBA workplace-based initiative hit a snag: due to redundancy the originally project had to be shelved. I had to find an innovative alternative to demonstrate my strategic business capabilities, iLunga was the result.
    • Immediate impact with positive feedback tackling client business problems and devising appropriate solutions.
    • Developed computer science and programming skills – from macro through to JS API, and applied these directly, making financial functions easier to perform consistently for non-finance individuals.
    • Web development protocol, search engine optimisation
    • Plan, design, introduce, implement, teach new systems
    • Develop live cloud KPI dashboards
    • Advice on operations management
    • Advice on corporate strategy
    • Production of annual reports, returns, financial statements


Group Financial Controller January 2013 - February 2014

  • Joining the global community of post production, communications agencies and studios through our unrivaled and unique services…
  • Sohonet was started in 1995 by a group of London-based post production facilities as a research project to explore the benefits and opportunities of high-speed connectivity. Creating its own private network, Sohonet was able to significantly improve productivity by simplifying and accelerating workflows
  • Achievements:
    • Consolidated separate entity monthly management account packs into one unified report, resulting in easier competitive comparison, increased review efficiency and more timely operations feedback
    • Designed and implemented easy to read and use, monthly KPI dashboard reporting, aiding regional managers to effectively and efficiently adjust to client, competitor and market movements
    • Lead international fibre network expansion projects. Providing commercial analysis and planning. Introduced ‘cross contract pollination review’ – increasing dark fibre / lit fibre yield
    • Reduced client attrition by introduction of automated contract expiration notification system
    • Group wide design and implement of CRM system to better service customers and focus sales
    • Introduce live pricing model, giving reliable and quick quotes for sales / customers
    • Created new finance system integration (Sage ODBC SQL server to .xlsx live update) enabling monthend close schedule to be brought forward by one week
    • Full Financial management; within the finance department and in all operational functions of the business
    • Personnel management – Global Payroll coordination, calculation and signoff
    • Purchase control, synchronising regional procurement procedure
    • Job and cost control, meet targets, build business profitability




Acting Finance Director – Elvis & Identica February 2012 - December 2012

  • EDC is a group of marketing services companies
    Elvis (customer experience, digital and direct) | Dare (the New Digital agency) | identiCa (branding and design)
  • We encourage each of our agencies to manage their business independently with their own client proposition, culture and P&L. The same is true of our EDC Consulting brand, which exists as a separate strategic business unit focused on working upstream with clients undergoing digital transformation. EDC is backed by Mill Road Capital, a private equity firm based in Greenwich, Connecticut.
  • Achievements:
    • Designed and implemented inter-company shared human resource planning process resulting in 40% reduction in contractor costs
    • Implemented a scheme of client ‘package reviews’ negotiating preferential terms. Reduced rate card with rechargeable scope flux leading to 10% revenue increase.
    • Implemented new travel and entertainment policy with department specific budget controls, resulting greater efficiency and consistency in travel planning and a 27% reduction in costs.
    • Leading all finance process review and driving improvements.
    • Supervision of finance functions split into: Accounts Payable, Billing, Credit Control, WIP and management accounting.
    • Management Accounts. Directing and controlling finance operational procedure, signing off monthly expenditure in line with commercial strategy and statutory requirements.
    • Developed accounts pack, providing variance analysis, revenue gap explanation, departmental budget variance breakdown to operations, executive teams and board.
    • Primary Finance Lead for Elvis UK (Turnover £8m) and Identica (Turnover £4m)
    • Business Partner to CEO (Elvis UK), MD (Identica) - advising on all matters including: revenue WIP control and Rate card benchmarking.
    • Reporting and guidance for Elvis Singapore business expansion project

Financial Consultancy

New systems and the change management that goes with them 2010 - 2012

Premier PRPremier PR

  • Designed and implemented new financial SP&P, accounting software systems COA, AP & AR methodologies.

Research NowResearch Now

  • Designed and implemented new revenue recognition process and policy, US GAAP SOx compliant following takeover by US company eRewards.

Sony PicturesSony Pictures

    • Revenue planning, gap analysis and control across a portfolio of multinational clients with revenue base of £16m. Training accounts teams.
    • Preparation of Management accounts, forecasting and budgeting
    • Supervision and training of worldwide management accounts team regarding all aspects of P&L and BS schedules

Mullen Lowe GroupLowe IPG

Management Accountant | Revenue Controller 2007 - 2010

  • MullenLowe is a creatively driven integrated marketing communications network with a strong entrepreneurial heritage and challenger mentality. We use creativity to get our clients’ brands an unfair share of attention.
  • Produced extensive scenario analysis for sustainable future company structure following Rivet’s (IPG network company) loss of their primary client (Nokia). Ensured redistribution of resource across companies saving recruitment and redundancy costs.
  • Achievements:
    • Managed the integration of Rivet into Lowe London; financial lead and intermediary between Rivet management (MD) and Lowe (FD and CEO).
    • Single handedly maintained reporting and forecasting throught turbulent times (London finance team was reduced and TUPEd
    • Received clean SOx US GAAP compliance reports for 3 years; London, Madrid & New York internal and external Statutory audits
    • Revenue planning, gap analysis and control across a portfolio of multinational clients with revenue base of £16m.
    • Preparation of Management accounts, forecasting and budgeting
    • Supervision and training of worldwide management accounts team regarding all aspects of P&L and BS schedules
    • Maintain Fixed Asset Register
    • Timely completion of Hyperion group reporting schedules

Prior Experience 2001 - 2007

Transport for London (TfL)TfL

  • Contractor role assisting the Property division of TfL

Planet OrganicPlanet Organic

  • Direct reporting to the Financial Director on all aspects relating to the financial operations of 4 retail stores.

Good Technology (Now VMLY&R) - WPPWPP

  • Responsible for two companies within the GT Network (GT.XM London and Digit) reporting to the GT Financial Director on all aspects relating to the financial operations of these companies.


  • Part of a two-person finance team responsible for all accounting records and decision support (maximisation of budget to screen spend conversion working with the producer and exec. producer) of a CBBC production with a £1.5 million budget. First point of contact for all crew, artists and suppliers with regards to financial issues.

Scodie DeyongScodie Deyong

  • Audit and Statutory Account Preparation for companies, trusts partnerships and sole traders. VAT Returns, Small company registration and administration and Income tax returns. Institute of Chartered Accountants for England and Wales (2001-2002) – Part Qualified.

Warner MusicWarner Music

  • Artist Royalties payment clerk


OU Business School

Master of Business Administration 2014

  • Studied 'Business Administration' to expand my understanding of the management, operational and commercial aspect of a business. Enhancing my ability to utilise and communicate my financial expertise effectively to all sectors of an organisation.
    Corporate Strategy | Operations | 21st Century Marketing | Corporate Finance
    Triple Accredited: AMBA, EQUIS, and AACSB

Chartered Institute of Management Accountants


  • I moved from statutory accountancy to commercially focused management accountancy. I prefer to look forwards not backwards

Sussex University

BA (Hons) Philosophy and English (2:1) 2000

  • Understanding and the ability to communicate that which you know is key. There is no better foundation for these than Philosophy and English

Client Testimonials

  • The man whose life is devoted to paperwork has lost the initiative. He is dealing with things that are brought to his notice, having ceased to notice anything for himself.

    C. Northcote Parkinson
  • “The man who says he is willing to meet you halfway is usually a poor judge of distance.”
    “Originality is the fine art of remembering what you hear but forgetting where you heard it.”
    “You don't need to take a persons advice to make him feel good, just ask him for it.”

    Dr. Laurence J. Peter

  • All business is not alike
    Forgive the flaws
    Tolerate the imperfections
    Fix what holds you back


  • Great things are not accomplished by those who yield to trends and fads and popular opinion.

    The best teacher is experience; not through someone's distorted point of view.

    Jack Kerouac

Get In Touch.

Looking for a finance guru? Let me know what you need and i'll pull out my magic calculator

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